Content creation and social video production
Content creation for businesses, planned for social media video and photo production. Your website, your social accounts and your ads all need good-looking video and photos. We plan the shoot, video and photograph it, and edit it into content you can actually use.
This page is about making the content. We produce the videos and photos that go on your website, in your social posts and into your ads. That includes planning what to shoot, directing the people on camera, filming, photographing and editing.
Publishing that content month after month is a different job, and so is deciding what your business should say in the first place. Those have their own pages, and the section below explains how the three fit together so you can pick the right starting point.
Most businesses need one of these three first. Here is how they differ in plain terms.
Video and photo shoots that give your website, social accounts and ads something good to use. This is the creation of the assets.
Ongoing posting, captions and refinement across your accounts, so the content actually reaches people on a steady rhythm.
Audience, message and platform choices worked out before anyone videos or posts. Useful when the direction is still unclear.
If you need video and photos, start here. If you have content and need it published consistently, look at management. If you are not sure what to say or where, start with strategy. Many businesses combine them over time.
Tell us where the video and photos will be used and what you want people to do after seeing them.
Clips that introduce your team, answer a common question or show a service in action, made for feeds and stories.
Short customer stories you can use on your website and in posts.
People talking naturally about who they are and what they do.
Footage that shows how something works, looks or is made.
Cut-downs from open houses, grand openings and company events.
Photos of your people, your space and your work for your site and profiles.
Wide, polished clips and images for the top of a page.
Short, direct versions with a clear point in the first seconds.
A short vertical video belongs in a feed. A longer one belongs on your website. A clip made for an ad needs a clear point in the first seconds. Planning those formats before shooting means one shoot can give you several pieces to use over time.
We decide the shapes in advance: vertical, square and wide, long and short, with or without captions. That way the footage is composed to work in each, instead of being cropped awkwardly later.
Organic content builds familiarity with people who already follow you. Paid creative reaches people who do not know you yet, so it has to be shorter and more direct. Website content tends to be more polished and lives longer.
We help plan and produce the video and photos for any of these uses. We do not manage ad accounts, and results depend on your offer, your audience and how the content is published.
We learn who you want to reach and what you want them to do.
We choose the formats, the shot list and the questions, and we confirm the location and the people involved.
We direct the people on camera, manage light and sound, and capture video and photos in the same visit when that is planned.
We edit the footage and prepare the versions you need for each place it will appear.
We confirm the deliverables and file formats with you in writing, before the shoot begins.
A project can be one focused shoot, such as a day of short videos and photos, or a series of shoots over time for a steady supply of new content. We scope it based on how much content you want, how many people appear on camera and where it will be used. We talk it through with you before anything is booked.
Write down the questions your customers ask most often. Those make strong short videos. Pick a location that looks like your business and has good natural light, and tidy the parts that will appear on camera.
Tell your team about the shoot and ask people to wear what they would wear to meet a customer. Gather your logo files, brand colors and any product or service samples, and list the places each piece will be used. Share any permissions you need for clients or locations that appear on camera.
Content creation suits local service businesses, professional practices, restaurants and shops, real estate agents, fitness studios and manufacturers, among others. If your customers decide partly by seeing and hearing who you are, good content helps.
After the shoot, you might publish it yourself, or pair it with ongoing management. Planning and direction can come first when you are unsure of the message.
Finished video
Four vertical videos for a Newington gym, made for social feeds before the gym opened.
Social video campaign · Newington, Connecticut
Four short portrait videos that introduce a Newington gym before it opens: training, the facility, the person behind it and the announcement.
Explore the projectSocial media posts
Marketing strategy, choosing platforms, and how social media work turns attention into inquiries.
“Great communication throughout the process and works efficiently. Perfect for weddings, real estate and business.”
“Tyler was timely, professional and so easily captured our vision better than we thought possible.”
Publishing and ongoing account work is social media management, which has its own page. This page is about producing the video and photos.
No. We plan and produce video and photos for paid or organic use. The ad accounts stay with you or your marketing partner.
Not always. If your message and audience are clear, we can start with production. If not, social media strategy is a good first step.
It can, if we plan the formats and the number of pieces in advance. We confirm the deliverables with you beforehand.
Yes. We can capture both in the same visit when that is planned.
Across Connecticut and New England. Tell us your location and we will confirm.
From the blog
How a company can keep one clear identity while letting each employee speak in their own voice, with a four-week plan for individual bio videos, answers, process clips and recurring posts.
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When staff capture can work and when planned production is safer: named roles, a pilot clip, original-file handoff, sound and continuity checks, and clear scope for revisions and reshoots.
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How a local business can plan a batch of short vertical videos around real questions, real people and a simple weekly rhythm.
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How to plan a single shoot day so the footage becomes a website video, social cutdowns, ad creative and photos without reshooting.
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A listing preparation guide: staging, light, shot order, agent on-camera options and the formats a listing video needs.
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How a company with several branches can keep one brand and still post locally true content: branch records, labeled footage, local answers, readiness-based rotation and routing.
7 min readTell us where the video and photos will be used and what you want people to do after seeing them.
Email tyler@legendphotoandfilm.com or call 860-255-8802.
Talk about your project