Family business group portraits

Dom's Creamery: family business portraits in Avon

Three group portraits for Dom's Creamery in Avon, pairing people with coffee, a food platter and branded ice cream cups.

Photographed for The Valley Book.

Three people holding drinks and a food platter in front of a pastel mural
Three people holding drinks and a food platter in front of a pastel mural.

The creamery and the assignment

Dom's Creamery in Avon is a family business. According to its about page, the family moved from Lithuania to the United States in 2013 with their young son, opened Dom's Coffee in 2015, added Dom's Cheese in 2018, and opened the creamery in 2022. They studied ice cream making in Missouri before starting it.

We photographed a three-person group for The Valley Book, combining faces with branded coffee and ice cream cups and a platter of food. The products connect the portrait to the broader family of Dom's businesses.

The family's story is worth knowing because it explains the feeling of the photographs. A business that grew from a coffee shop to a cheese counter to a creamery has a lot of products to show, so the pictures lean on color and gesture rather than a single dish.

Branded cups and a platter of food give the group something to hold, so the products and the faces share the frame.

Learn more: About Dom's Creamery

The mural as a backdrop

In the hero image, three people hold drinks and a food platter in front of a pastel mural. The soft colors of the wall suit a creamery, and they keep the picture light and cheerful.

Holding the products is a simple way to say what the business offers. The drinks and platter fill the middle of the frame, so the eye lands on food and faces together.

A pastel mural also works as a reliable backdrop. Its soft colors do not fight with the people or the food in front of it, and the wall gives the viewer a visual clue to the place without needing a sign in the frame.

Closer and fuller

Two more frames vary the distance. A closer group portrait brings the three people and their drinks and platter nearer, while a full-length portrait places them beside the pastel mural so more of the mural and floor are visible.

Offering a tight crop and a full-length view gives a publication choices. The closer picture reads well in small spaces, while the full-length version shows the setting and the color of the mural.

Together the hero and these two frames move from medium to close to full-length. A reader who sees all three gets the faces, the products and the setting, which is more than any single crop could carry.

The closer frame uses the dining-room setting, while the medium and full-length frames include the pastel mural. Across the three photographs, faces and products remain the common thread.

Closer group portrait of three people holding drinks and a food platter
Closer group portrait of three people holding drinks and a food platter.
Full-length portrait of three people with drinks and a platter beside a pastel mural
Full-length portrait of three people with drinks and a platter beside a pastel mural.

Planning takeaways

For a session with a family or owner team, choose a backdrop that reflects the brand, such as a mural or colorful wall, and give everyone something to hold that relates to the business. It keeps hands busy and the story clear.

Photograph the same group at several distances. A tight crop, a three-quarter view and a full-length frame cover most publication and website needs.

It also helps to plan the pose. Holding a drink in one hand and a platter in the other gives the group a natural reason to stand close together, and it keeps the frame full without extra props.

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