
Corporate video / Explainer video
Explainer video production that makes a complicated service easy to understand
If you find yourself explaining the same thing over and over, an explainer video can do it for you. It takes something technical or unfamiliar and makes it simple.
When an explainer video helps
When your service is new to your customers. When the process has several steps. When prospects ask the same questions on every call. When a sales conversation goes smoother after someone watches a short video.
Formats we can shape

On-camera explainer
A person from your team explains the idea directly, with supporting footage and on-screen text.
Walk-through
Follow a customer or a job through the steps, with narration.
Screen and demo
Show software, a portal or a product in use.
Question-and-answer
Answer the five questions customers ask most, in short pieces.
Want to explain your service in a way people remember?
Tell us what you want to make and where it will be used. We will talk through the plan with you.
How we keep it clear
We start with the question your viewer has, answer it in the first few sentences, and then add detail. We avoid jargon, define terms when we must use them, and cut anything that does not help understanding.
Where to put it
On the service page it explains. In email follow-ups after a first call. In onboarding messages for new clients. In social posts that answer common questions.
Other types of video
Promotional videoExplain what you do and why customers should care.
Training and onboarding videoTeach a process once so your team can use it again.
Testimonial videoLet your customers explain what working with you is like.
Safety videoClear, memorable safety instruction for your workplace.
Brand story videoTell where you came from and why you do the work.
Recruiting and company culture videoShow candidates what working with you is really like.
Product and process videoShow how your product works or how the work gets done.
Leadership message videoGive owners and executives a clear, human way to speak.
Common questions
Is an explainer video animated?
Our work is live action: real people, real places and real footage, with on-screen text where it helps.
How long should it be?
As short as it can be while still answering the question. We decide together after we know your audience.
Can I use it in sales calls?
Yes. Many clients send it before or after a call to save time.
Can one shoot give several explainers?
Often, yes. Planning a set of short answers in one day makes good use of the shoot.
Want to explain your service in a way people remember?
Tell us what you want to make and where it will be used. We will talk through the plan with you.
Keep exploring
Tell us what you want to make.
Email tyler@legendphotoandfilm.com or call 860-255-8802.
Talk about your project