
Website photo and video content
Original photo and video content for your business website
Real portraits, work photos and short films help visitors recognize your team and understand your work. We plan the content around the pages it will sit on.
What website photo and video content includes

This is the media layer of a website project. It can be added to a new site, a redesign or an existing site that feels generic. Everything is planned against specific pages, so you know where each image or clip will go before anyone picks up a camera.
This page covers the content. Layout and copy are covered on small business web design, and search structure on local SEO services. Production itself draws on our existing photography and video services, linked below.
Team headshots
Consistent portraits for team and about pages. See corporate headshots.
Work photos
People at work, finished projects, tools and spaces, for service pages and proof sections.
Brand films
A short film in which owners or staff explain what they do. See corporate video production.
Hero assets
A strong still or a short looped clip for the top of the home page, with a poster image and readable text over it.
Branding photography
Workspace, process and lifestyle images that show how you operate. See branding photography.
Short clips
Brief clips for service pages and social channels, prepared in the shapes you need.
Where each asset goes
Home page
A hero image or clip and one or two images that show the real work.
About page
A brand story, a founder or owner portrait and, if you want, a short introduction film.
Team page
Matching headshots with names and roles.
Service pages
One or two work photos per service, placed beside the explanation.
Proof and contact
Customer words you have permission to use, photos of finished work and a friendly image near the contact form.
Questions before you decide?
Tell us where you are, what you do and which pages need real images.
Planning, shot lists and permissions
A short shot list, written with you, ties each image to a page. We also talk through who will appear, what needs permission and what should stay out of frame. Customer faces, license plates, addresses and screens are the usual things to review.
Our guide to a website content plan for local businesses lays out the shot list page by page, and you can use it whether or not we produce the content.
Remote delivery and location
Legend is based in West Hartford, Connecticut. Website design, copy and search work are done remotely, but photography and filming happen where you are. For businesses outside Connecticut we do not claim a crew or office in your state, and we do not offer unlimited travel or free production.
There are three ways to handle original media, and we agree the approach in the project scope.
Use what you already have
You supply existing photos and video. We review them, choose what works and tell you what is missing.
Travel for a shoot
We plan a shoot day or days in your area, with travel and schedule agreed in advance.
Locally arranged production
Production is arranged locally and planned and reviewed with us, subject to the agreed scope.
Speed, legibility and fallbacks
- Images are resized and compressed for the screen they appear on
- Video does not play with sound automatically, and large files load only when needed
- Every video has a poster image, and text over images stays readable
- Images have descriptive text alternatives, and video can have captions
- If media fails to load, the page still reads and the contact route still works
How it fits in a website project
The strongest order is usually: plan the sitemap, write the shot list, shoot, then build with real media in place. When media comes later, the design leaves room for it. Scope, travel and schedule are set out in your proposal before work begins, along with how files are delivered and who owns them.
Related production services
- Website design, local SEO and contentHow the three parts fit together.
- Corporate headshotsConsistent team portraits.
- Branding photographyYour business, people and space.
- Corporate video productionBrand films and team introductions.
- All photographyPortraits and business photos.
- Small business web designPlanning, design and copy.
Common questions
Can you shoot photos and video for a business outside Connecticut?
Possibly. We can travel for a shoot, review assets you already have, or work with production arranged locally, depending on the scope we agree.
Do I have to use original photos?
No. If you have good real photos, we can use them. Original photos of your people and work usually help more than generic images.
Can you make a video for the top of my home page?
Yes. We plan a short clip with a poster image and readable text, so the page works even if the clip is slow to load.
Is travel included?
Travel is part of the scope and is agreed before work begins.
Do you do headshots for a whole team?
Yes. See our corporate headshots page for how team sessions run.
Who owns the finished photos and video?
Ownership and usage arrangements are set out in your proposal before work begins.
From the blog
Related posts and answers
Website and local SEOSmall Business Website Redesign Checklist
An audit to run before a redesign: which pages and addresses to keep, how to carry your message across, how to check mobile and forms, and how to test before launch.
7 min read
Website and local SEOA Website Content Plan for Local Businesses
A page-by-page plan for the words, photos and video a local business website needs: about, services, team, proof and contact, with a shot list.
7 min read
Website and local SEOWhat Affects the Cost of a Small Business Website
The factors that make one website project larger than another: scope, design, copy, photo and video, integrations, hosting and what happens after launch.
7 min read
What happens after you inquire about website design and local seo
- 1
Send your details
Tell us the goal, your timeframe and your location.
- 2
We review your details
We read your inquiry and confirm availability.
- 3
We reply with next steps
We reply with the next steps. If a call would help, we’ll arrange one.
- 4
Plan the scope and quote
We talk through goals, deliverables and scope, then provide a quote.
Planning photos or video for your website?
Tell us where you are, what you do and which pages need real images.
Tell us what you want to make.
Email tyler@legendphotoandfilm.com or call 860-255-8802.
Talk about your project